Do you follow your favorite brands on social media? I bet you follow at least five. I probably follow at least fifty. And why do we do that? Well, personally, I’m a marketer and I’m curious about how other people market their business. But also because I want…
Sorina Chiuaru
Digital marketing specialist
7 posts
Marketing is her first love, and her second one is cooking. Her perfect morning involves writing a blog article with a hot cup of coffee in her hand and a cat (or two) on her lap.
How to write an article for your business blog - marketing for startups
Blog writing is crucial for a digital marketing strategy. And writing blog articles is quite… frustrating. You might be thinking: “What am I, a journalist?”. Except if you are a journalist. Then, good on you, this part of content marketing should be a breeze. For everyone else - it’s…
How to write a unique selling proposition (USP canvas) - marketing for startups
If you’ve read a marketing article or two, you’ve probably heard about the USP. I bet a lot of marketers could say it was one of the first marketing concepts they learned. That was definitely the case for me. But what does this very popular acronym mean and…
Buyer persona development using just one canvas - marketing for startups
A different approach to buyer persona creation The marketing world can be a dark and scary place if you don’t know much about it. Seeing how many types of marketing techniques exist, you might not know where to start. But do not worry, we have you covered. The key…
Interview with Xena: Our warrior princess customer service chatbot
Today we’re pretty excited, we get to interview a celebrity! Well, maybe not a mainstream celebrity everyone has heard of, but she’s a true rockstar in our office. Meet Xena, she is our warrior princess customer service chatbot, and you will understand why we all love her after…
How to write a software requirements specification (free template)
Writing a technical requirements document can be boring to some people and exciting to others. Whatever the case might be for you, we can all agree it is a vital part of the software development process. The purpose of the software requirements specification is to ensure that the reader understands…
